About Ken Hightower

Ken Hightower has been a member since September 15th 2010, and has created 35 posts from scratch.

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This Author's Website is http://arizonamattress.com

Ken Hightower's Recent Articles

Best Hybrid Mattress for Side Sleepers

Looking for the Best Hybrid Mattress for Side Sleepers?

When purchasing a hybrid mattress there are many variables you have to consider. Whether you are a side sleeper, back sleeper or stomach sleeper dictates what firmness choice would be best for you. Height and weight is also factored in to the selection. For a side sleeper under 200 lbs. our Eco Sleep Hybrid mattress featuring latex and pocket coil is an excellent choice. With variable firmness choices offered the best choice would be “plush” for the latex comfort layer. The pocket coil spring is medium firm which offers great support but you still need that “cush” that most side sleepers desire which is why the Plush topper is the best choice for a side sleeper.

Why Do Pocket Coils Make the Best Hybrid Mattress?

Pocket coils are flexible and each coil is individually wrapped so when you depress one area the rest are not pulled in like a normal spring mattress thus greatly reducing the amount of motion in the bed. We’ve all seen the bowling ball ad from years ago and it’s still viable today. This type of mattress can be prone to body impressions if topped off with lower density poly foam and memory foam which seems to be the trend these days. To not fall into that hole (pardon the pun) we use a much higher density foam, latex foam which is heavier and fights body impressions better than any other type of foam made today.

Do Hybrid Mattresses Work Good On Adjustable Beds?

I can’t speak for the others but ours definitely do because the manufacturer of our pocket coil system is also the leading adjustable bed manufacturer – Leggett and Platt – so of course they’ve designed  a wonderful collection of pocket coil springs that work well on adjustable bed bases. We feature all of our hybrid mattresses on adjustable bases here in our Phoenix, AZ showroom.

What Hybrid Mattress is Best If I’m Heavy and a Side Sleeper Too?

For heavier people who are side sleepers then our Ultimate Hybrid Mattress would be a better choice because it has many more coils and is an overall firmer spring system. You would select instead of Plush latex you would get “medium” latex due to the extra weight. It will still feel comfortable to a heavier side sleeper but also give the extra support needed. You don’t want to sink through the top layer right into the coil which could happen if the comfort layer was too soft.

Are Pocket Coils Better Than Foam For the Bottom Part of the Hybrid Mattress?

Yes, a quality spring system will out perform even HD poly foam for many years more. In our collection of videos we have shown how to take apart many different brands of mattresses and in every case it was the top layers of poly foam and memory foam that softened up and caused depressions, never the spring system below. So consider our lineup of Pocket Coil Hybrid mattresses which we believe to be the best Hybrid mattress for side sleepers.

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Why Bed In a Box Companies are Doomed for Failure

Bed In a Box Companies Flirting with Disaster

If you are reading this blog then you got here naturally, without us paying Google or any other search engine to get you here. Not so with the 100 or so bed in the box companies that are flooding the internet hoping to capture a bit of the gold that’s flowing online. Online sales in this category are staggering which is why anyone who knows how to “work the internet” can get into it without much startup cost. All you need is a catchy name and something that sets you apart from someone else and viola you are in business, or are you? At least that’s the mindset of a lot of these new companies most of which do not make anything at all.

Why Most Bed in the Box Companies Don’t Even Know How to Sew

As an example, Tuft and Needle doesn’t know how to tuft or needle anything. Their mattress is certainly not tufted. They are a marketing company just like Casper and most of the rest in this category. They come up with an idea and take it to someone else to produce thus putting one more hand in the money pie. They have an eye popping website with great social media skills and have connected to a lot of folks and have sold a lot of mattress just like Casper. The one firmness fits all mentality does not really work for a very high percentage of folks which is why the return rates on these mattresses is also way above the industry norm. With these companies returns become a total loss because they never receive them back but rather have you donate them to a local charity. Sounds good but the financial loss aspect does not. So how can these companies make any money? That is a very good questions. Let’s take a look at some other staggering facts about online marketing.

Mattress Ads Everywhere You Go

Do you ever feel like Google is reading your mind because ads are popping up everywhere you go after you do a bed in the box search? I know I do but that’s not what’s happening. They are in fact tracking you based on your search habits. There is such a thing as ad tracking software and google makes a ton of money from it. Then we have the actual search results which the first 3 or 4 will always be “sponsored” ads. That means that when you click one of those Tuft and Needle, Casper, Purple, Leesa, etc. ads the company is then charged an average of $8 just to get you to their website whether you buy anything or not. Take a look below for the daily cost on google of the search terms “bed in a box” and “mattress in a box” and this is just 2 terms, the cost for searches like Memory foam mattress is even higher –

Clicks Impr. Cost CTR Avg. CPC Avg. Pos.
201.76 3,993.74 $1,640.07 5.1% $8.13 1.36
157.79 4,106.26 $1,136.93 3.8% $7.21 1.36
Total 359.55 8,100.00 $2,777.00 4.4%

As of 2-9-2017

So to be in the first 2 slots at the top of google search you can see it’s very expensive just to get someone to their website. Now look at the image below which shows the average conversion rate (those who end up purchasing the product) for that paid click


Even the very best is only 6.25% in the Ecommerce category. Now let’s do some simple math, out of 100 paid clicks at an average cost of $8 per click led to 6 sales. $800 divided by 6 = $133.34 per sale. This is all assuming the ad is pulling in at a top conversion rate. You see the average is only 1.84% in this category. Do the math on that and you can see how the cost per customer acquisition can be more that the cost of the mattress itself.  This is what these companies have to do to get traffic to a new website. There is no way they can hold up to this for more than a few years before investors start asking for a return on their investments. I’m not even including the huge costs for radio and TV ads which many of these companies are also doing.

Bed In a Box Buyers Beware!

Without getting in to all the facts why these types of mattresses will not hold up very long and made to be disposable I think you can see that you are at great risk of not having anyone there if you ever have a warranty issue and need a replacement. Once the warranty issues start popping up these companies will have even more debt to deal with or face social persecution from those very same customers who once praised them. Older established companies like Arizona Premium Mattress have been online for 20 years now and do not need to acquire customers via paid search but rather rely on our customers to spread the word along with the quality of our products which speak for themselves. So in conclusion I’m just stating facts here and you can take it with a grain of salt or heed my warning, most these bed in a box companies won’t be around in 5 years and you could be stuck with what could end up being Craig’s List curb alert.

Author – Ken Hightower


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How to Fix Your Sagging Mattress by Rebuilding it

Learn the Secrets of Fixing a Sagging Mattress

If you are like millions of other Americans sleeping on a sagging mattress that’s less than 5 years old let me share a secret about how you can fix it. Mattresses are not rocket science even if they want you to believe that. Spring mattresses consist of just that, coil springs topped with various foams and fiber layers. In 90% of the cases it’s those layers that compress and cause the mattress to sag. Got to love those pillow tops! It’s rare that the problem will lie in the springs which is why I’m going to share with you how to recover some of the money you spent on what is now a back breaking mattress.

Lets’ Fix the Dips in Your Mattress

Watch This Exclusive on Mattress Misery and our interview about how to fix the problem –

I’m sure everyone is tired of hearing about all the benefits of memory foam, I know I am. I can’t even buy a pair of tennis shoes now without having memory foam inserts in them. Personally I hate the stuff and can’t believe it ever got traction given all the negatives associated with it like the heat factor and chemical aspects just to name a few. But then very few know the about a product that’s been sold in the U.S. since the 1940’s – latex rubber mattresses. There’s been no massive advertising about them, at least not since the 60’s. There no major brand name that’s pushing it either. The real problem with latex is it’s durability. It just doesn’t fit the planned obsolescence profile of today’s bed in a box or chain store type mattresses. Who would want to sell a mattress that has the potential of lasting 50 years? Not a lot of repeat business with that model. What all of this is leading to is your ability to remove and replace the layers in your mattress that are causing the depressions with a superior product.

In the video below I will show you how to take apart an existing spring type mattress layer by layer and replace those layers with high quality latex foam. By doing so you accomplish 3 things, you save money, you increase the durability of your mattress and lastly you greatly improve the comfort. Watch this video-

Now assuming you’ve done the above and all you are left with is a spring and maybe a layer or two that is still good, the next step would be to figure out what firmness level you want the bed to finish at so you can choose the appropriate latex topper or toppers. First thing to do is determine how firm the springs are by throwing a blanket or equivalent over the spring and testing it. If it’s quite firm and supportive you can now add a soft, medium or firm latex topper over it to get the feel you are looking for. I recommend building it one layer at a time. You might get it right the first time and then all you need is a zippered cover to finish it off. If it’s still to firm then adding a second layer of softer latex should get you where you need to be. If the spring itself is of the softer variety you may want to reconsider if it’s even worth doing. Obviously if you are on the heavier side it’s probably not worth going any further. If you are of average or below average weight and like a softer feel then by all means proceed on assuming the spring itself has no dips in it. If you have any questions about how to do any of this visit Arizona Premium Mattress Our DIY section has many items to choose from to help fix your sagging mattress.

Author – Ken Hightower




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Is a Latex Mattress Hot?

Are Latex Mattresses Hot to Sleep On?

As a mattress manufacturer who lives in Phoenix, AZ I can call myself qualified to answer the question “Do Latex Mattresses Sleep Hot”? The answer is NO! This is a lie put out there by everyone who doesn’t offer latex mattresses. Latex foam is open cell foam which allows body heat to dissipate throughout the mattress. One of the reasons you may see posts talking about how their latex mattress slept hot is because of them using a non breathable mattress pad or protector over the latex mattress. Well of course it’s going to sleep hot if you choke off the air flow which is exactly what waterproof mattress protectors do.

Latex Mattresses Sleep Cooler Than Other Types of Beds

If you want to talk about a mattress that sleeps hot just talk to a memory foam owner, especially the Tempur ones. Those people know what hot is. Now not all people are sensitive to the heat factor of memory foam but many are especially middle aged women who are discovering the joys of menopause. What you gals need is a bed that does not complicate an already complicated issue. I know first hand about this because my wife is right there with you and she would be the first one to run out of the hotel room once discovering the bed is  made with memory foam ( yes that really happened). The one and only time she slept on memory foam she woke up the next morning in a puddle of sweat. She jumped out of the bed hysterically thinking she had wet the bed, well she did but it was perspiration and not pee. She said “why would anyone ever buy one of these”? Get me home to my latex mattress was her last remarks on that subject.  Now when we travel it’s required to pack a Twin size latex topper to put over the hotel bed to insure we both get a good night sleep since I’m already a hot sleeper by nature and latex is the only thing I can sleep through the night on. We place it on the bed horizontal so it’s just big enough to catch both our hips and shoulders. Our latex pillows also travel with us so the only part of our bodies not on latex is below the knees.

What About Gel Infused Memory Foam Beds, Are They Cooler?

Yes, but only slightly, gel beads are shot into the memory foam liquid to create a little extra air flow but it’s still nowhere near the air flow of the open cell design of latex. It looks cool because it’s usually blue but that’s mostly just marketing to make you think that way. Look how far about the actual beads are, it’s an illusion because the memory foam is actually colored blue to make you think it’s a lot cooler but without the coloring you would see almost all white foam with scattered dots of blue gel beads.

Gel Infused Memory Foam

So if you find yourself waking up in a pool of sweat every night just crank the a/c down to 60 degrees and you’ll be fine. Another option would be a latex mattress topper over your existing bed or better yet just replace the whole thing with an all latex mattress that is cool to sleep on and is Not Hot!

Author – Ken Hightower


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Is a Latex Mattress Good for a Bad Back?

Are Latex Mattresses Good for a Bad Back?

Latex mattress have the ability to conform to your body curves better than any other type of mattress but more importantly because latex is made of rubber it has a push back characteristic that also provides unequaled support to the small of your back which is where most back pain is caused. Obviously with all that being said the answer is YES, latex mattresses are good for a bad back.

Best Mattress for Bad Back or Back Pain

How To Choose the Proper Firmness Latex for a Bad Back

  1. If you are a back sleeper then here are some guidelines for choosing the best firmness to support your bad back:  1 If you weigh less than 150 lbs. and sleep on your back primarily then I would choose a latex mattress in the medium range such as a #32 base core with either a medium or firm comfort layer.
  2. For those between 150 lbs and 200 lbs. I would choose a firm base core #36 and a medium comfort layer either 2 or 3″ in the #28-32 range.
  3. For those over 200 lbs. then both firm cores #36 and firm comfort layer between #32 and #36 would work best.
  4. For those with a bad back but are mainly side sleepers choose the above firmness choices for your weight class for the base core but drop the comfort layer choice down one notch. For example, someone under 150 would still choose the medium #32 core but a softer #19 or #28 for the comfort layer.

Another Reason Why Latex Mattresses are Good for Back Aches

Many side sleepers complain of back aches and that’s a result of improper support. It’s been shoved down our throats that firmer is better but yet that’s not necessarily so for side sleepers. If your hips and shoulders do not sink into the mattress enough you will have a bad curvature in your spine when you sleep. This is why choosing the right comfort layer is so important. It needs to be soft enough to allow your hips and shoulders to sink in enough to achieve a nice straight spinal alignment. Too firm and you will get that curve, too soft and you have the same problem. This is where latex outshines them all because it’s available in so many firmness choices that there is the right one for you somewhere in the mix. It’s important to put yourself in the hands of a professional who’s sold thousands of latex mattresses and has listened to customers and has solved back ache issues by the scores.

Chiropractors Recommend Latex Mattresses for Back Problems

We have scores of chiropractors not just in Phoenix but around the country who not only sleep on our latex beds but also send patients to us to help solve back problems. Often it’s a double edged sword because when we solve the back aches it kind of keeps the patient from visiting so often but yet they still do it. Nice to know there are still some ethics being practiced out there.

Improper back support is one of the major causes of back pain so it’s extremely important to choose the right mattress for your body type and latex is the only material I would choose knowing all the various mattress making components available today. Spring mattresses like memory foam can work for a while but they change rapidly due to inferior durability of the comfort materials. Latex is the one comfort material that will stand the test of time and not change rapidly like the polyfoams and fibers found  in today’s mattresses. So if you suffer from a bad back or back problems please review this information and feel free to call us with any questions or help you might need in choosing the right mattress for your bad back.


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